Lacoste’s commitment to French craftsmanship and innovative textiles defines every garment. The legendary L.12.12 polo shirt uses 20 kilometres of thread precisely knitted under two tension levels to create the signature petit piqué fabric that delivers breathability, durability and shape retention. Each polo requires meticulous construction including mother-of-pearl buttons, reinforced collar that maintains its form after countless washes, and the iconic crocodile logo requiring thousands of embroidery stitches.

The brand’s Made in France collection, produced in Lacoste’s historic Troyes factory, represents the pinnacle of European textile craftsmanship. These premium pieces showcase traditional French manufacturing techniques passed down through generations, using locally sourced materials and skilled artisans who understand the brand’s exacting standards. While Lacoste produces globally to meet international demand, the French-made pieces remain the gold standard for quality, fit and longevity.

Beyond tennis courts, Lacoste pioneered “sporty chic” – the concept of athletic wear suitable for social occasions. President Eisenhower and Bing Crosby embraced the brand in the 1950s, lending casual sophistication that defines modern preppy style. This unique positioning between performance and elegance allows Lacoste to maintain relevance across generations while staying true to René’s vision of functional yet refined sportswear.

Current Best-Selling Models

The Classic Fit L.12.12 Original Polo Shirt leads as Lacoste’s most iconic piece, virtually unchanged since 1933 and available in over 40 seasonal colours. This regular-fit design features the signature collar, three-button placket and embroidered crocodile positioned perfectly on the chest. The petit piqué cotton construction ensures breathability while maintaining structure through multiple wears and washes.

Popular models currently dominating include:

• Slim Fit L.12.12 Polo – Tailored silhouette for contemporary styling with identical quality construction

• Made in France L.12.12 – Premium French-manufactured version with superior materials and finishing

• Long Sleeved L.12.12 – Classic polo design extended for cooler weather without compromising the iconic aesthetic

• Regular Fit Contrast Trim Polo – Subtle design variations with tipping details on collar and sleeves

• Paris Monogram Collection – Fashion-forward pieces featuring oversized Lacoste branding and modern cuts

How Do Lacoste Sizes Fit?

Lacoste follows consistent French sizing with distinct fit categories across the range. Classic fit provides traditional proportions with comfortable room through chest and waist, measuring from 96cm (Small) to 120cm (3XL) chest circumference. Slim fit runs more fitted through the torso while maintaining proper shoulder and arm proportions, typically requiring customers to size up from classic fit preferences.

For optimal sizing, measure chest at fullest point and compare against Lacoste’s detailed size charts that vary by collection. French-made pieces often run slightly smaller than international production due to traditional European cutting methods and premium fabric shrinkage characteristics. Regular fit works best for layering over t-shirts or tank tops, while slim fit creates sharp silhouettes when worn directly against skin.

Women’s sizing follows European dress sizes from 32 (XS) through 48 (XXL), with bust measurements ranging from 78cm to 112cm. The brand offers both regular and slim cuts in women’s styles, with unisex pieces available in select collections for customers preferring relaxed, oversized fits.

Lacoste Size Guide

Men’s Clothing

Women’s Clothing

How to Measure

• Chest/Bust: Measure around the fullest part, keeping tape horizontal with arms relaxed.

• Waist: Measure at the narrowest point, usually above the belly button.

• Hip: Measure around the fullest part of the hips with feet together.

Fit Notes: Lacoste’s French-made collection may run slightly smaller; consider sizing up for a comfortable fit, especially on fitted polo and slim styles.

Caring for Your Lacoste Garments

Proper care preserves Lacoste’s premium fabrics and construction details. For polo shirts, turn inside out before washing to protect embroidered crocodile and prevent colour fading. Machine wash at 30°C maximum using gentle liquid detergent – never use fabric softener as it damages petit piqué cotton fibres and reduces breathability. Button all plackets completely to prevent stretching during wash cycles.

Essential care protocols include:

• Wash similar colours together to prevent bleeding, especially with white or light-coloured pieces

• Air dry flat or on plastic hangers to prevent shoulder deformation – never use tumble dryers

• If ironing becomes necessary, use low to medium heat on reverse side to avoid damaging embroidery

• Store on hangers or folded neatly to maintain shape and prevent creasing

• For stubborn stains, pre-treat with Marseille soap and cold water before machine washing

For knitwear and sweaters, use wool-specific programmes at 30°C or cold water with appropriate liquid detergents. Dry flat after gently reshaping to original proportions – heat sources can cause yellowing and fiber damage. Remove bobbles carefully by hand or fabric razor, and address pulled threads by gently manipulating surrounding knit rather than cutting.

Made in France pieces require extra attention due to premium materials and construction methods. These garments benefit from professional cleaning when heavily soiled, though regular gentle home care maintains their exceptional quality. The superior French construction means these pieces often last decades when properly maintained, justifying their premium pricing through exceptional cost-per-wear value.