Student Discount
UK students can recieve a 10% student discount.
At checkout, use ue a valident student email address ending ac.uk and apply coupon code:
STUDENT10Buy Napapijri Clothing Online @Butterworths.
Napapijri embodies the spirit of Nordic exploration through Italian design excellence since 1987. Founded in the shadow of Mont Blanc by entrepreneur Giuliana Rosset, the brand transforms Arctic inspiration into premium outdoor apparel that bridges technical performance with contemporary street style. From the legendary Skidoo puffer jacket and iconic Rainforest anorak to practical travel backpacks and Thermo-Fibre insulation, Napapijri creates gear designed for both polar expeditions and urban adventures.
The name derives from “napapiiri” – the Finnish word for Arctic Circle – while the distinctive Norwegian flag logo pays tribute to legendary polar pioneers like Roald Amundsen, who first reached the South Pole in 1911. This unique fusion of Italian craftsmanship, Finnish naming and Norwegian heritage creates a brand identity rooted in exploration, endurance and the human drive to push boundaries in the world’s most challenging environments.
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Napapijri’s commitment to sustainable innovation and technical excellence defines every garment. The brand pioneered Thermo-Fibre insulation in 2015, replacing traditional down with ultra-lightweight microspheres that create exceptional temperature regulation while remaining completely animal-free. This revolutionary padding delivers the warmth and comfort of premium down without ethical concerns, maintaining loft and insulation properties through countless compression cycles.
The brand’s signature Cordura fabric construction ensures durability essential for reliable waterproofing and warmth, especially in outdoor clothing prone to scuffing and rubbing against hard surfaces. Being 100% synthetic means Napapijri jackets remain cruelty-free while staying lightweight and quick-drying – crucial properties for serious adventurers who need gear that performs in extreme conditions without compromising on ethical standards.
Environmental responsibility runs parallel to performance excellence through initiatives like the Circular Series, which combines design, sustainability and innovation to pioneer the future of circular fashion. From recyclable materials and eco-friendly packaging to water-saving production methods, every design decision considers long-term planetary impact alongside technical outdoor performance, creating gear that protects both wearer and environment.
The Skidoo jacket remains Napapijri’s most technical and recognisable piece, originally launched in 1990 as the ultimate Arctic explorer’s companion. This iconic anorak features 10,000mm H₂O waterproof rating, Thermo-Fibre insulation and windproof construction that handles everything from blizzard conditions to urban commutes. Available in both pullover anorak and full-zip parka configurations, the Skidoo delivers uncompromising protection with distinctive style.
Popular models currently dominating include:
Rainforest Anorak – The 1995-launched urban icon combining functionality with the unmistakable kangaroo pocket design
Skidoo Open Long Jacket – High-performance variant with enhanced waterproofing for extreme conditions
Bering Duffle Bag – The original 1987 travel bag that launched the brand, still produced today
Rainforest Winter – Insulated version of the classic anorak for colder conditions
Skidoo Eco Fur Collection – Premium parkas featuring sustainable faux fur trim for fashion-forward warmth
Napapijri follows European sizing with cuts tailored for Continental builds, often running slimmer than standard UK equivalents. Chest measurements range from 88-92cm (XS) through 118-125cm (3XL), with the brand offering distinct fit philosophies across different collections. Anoraks and technical jackets typically run fitted to maximise insulation efficiency and weather protection, while casual pieces offer more relaxed proportions.
For optimal sizing guidance, measure chest at fullest point and compare against detailed size charts that vary by collection and season. Winter jackets with Thermo-Fibre insulation may feel restrictive initially but are designed for layering base and mid-layers underneath. If you plan to wear heavy knitwear or fleece beneath your jacket, consider sizing up from your usual European size for comfortable movement and proper insulation performance.
The brand’s pullover anorak designs require particular attention to sizing as they cannot be opened for ventilation like zip-front jackets. The fitted cut ensures optimal thermal efficiency but means sizing up may be necessary for broader builds or customers preferring less restrictive fits during active use.
| Size | EU | Chest (cm) | Chest (inches) | Waist (cm) | Waist (inches) | Hip (cm) | Hip (inches) |
|---|---|---|---|---|---|---|---|
| XS | 46 | 88–92 | 35–36″ | 76–80 | 30–31½” | 90–94 | 35½–37″ |
| S | 48 | 93–97 | 36½–38″ | 81–85 | 31¾–33½” | 95–99 | 37½–39″ |
| M | 50 | 98–102 | 38½–40″ | 86–90 | 33¾–35½” | 100–104 | 39½–41″ |
| L | 52 | 103–107 | 40½–42″ | 91–95 | 35¾–37½” | 105–109 | 41½–43″ |
| XL | 54 | 108–112 | 42½–44″ | 96–100 | 37¾–39½” | 110–114 | 43½–45″ |
| XXL | 56 | 113–117 | 44½–46″ | 101–105 | 39¾–41¾” | 115–119 | 45½–47″ |
| Size | EU | Bust (cm) | Bust (inches) | Waist (cm) | Waist (inches) | Hip (cm) | Hip (inches) |
|---|---|---|---|---|---|---|---|
| XS | 34 | 82–86 | 32¼–34″ | 62–66 | 24½–26″ | 88–92 | 34½–36″ |
| S | 36 | 87–91 | 34¼–36″ | 67–71 | 26½–28″ | 93–97 | 36½–38″ |
| M | 38 | 92–96 | 36¼–38″ | 72–76 | 28½–30″ | 98–102 | 38½–40″ |
| L | 40 | 97–101 | 38¼–40″ | 77–81 | 30½–32″ | 103–107 | 40½–42″ |
| XL | 42 | 102–106 | 40¼–42″ | 82–86 | 32½–34″ | 108–112 | 42½–44″ |
Chest/Bust: Measure around the fullest part with arms relaxed at sides.
Waist: Measure at the narrowest point above the hipbones.
Hip: Measure around the fullest part of the hips with feet together.
Fit Note: Napapijri garments run true to European sizing but may feel fitted due to technical cuts; consider sizing up for additional layering room.
Proper maintenance preserves technical properties and extends the lifespan of Napapijri’s advanced materials. For all jackets, machine wash at 30°C maximum using liquid detergent – never use fabric softener, bleach or powder detergents as these damage waterproof membranes and reduce breathability. Always wash garments inside out to prevent abrasive wear on outer surfaces and protect distinctive logo embroidery.
Essential care protocols include:
Close all zips, fasten straps and secure Velcro closures before washing to prevent damage
Wash separately from other clothing to prevent colour transfer and reduce mechanical stress
Use specialist technical washes designed for waterproof and breathable fabrics when possible
Tumble dry on low heat only to reactivate DWR (Durable Water Repellent) treatments
Never dry clean Napapijri jackets as chemical solvents damage modern recycled materials
For Thermo-Fibre insulated garments, gentle care maintains loft and warmth retention. The synthetic insulation recovers from compression better than down but still benefits from proper storage on hangers rather than compressed in bags. Spot-clean minor stains with damp cloth and mild soap between full washes, and address any pulled threads by gently manipulating surrounding fabric rather than cutting.
Reproofing becomes necessary when water stops beading on fabric surfaces, particularly on high-wear areas like shoulders and cuffs. Use eco-friendly spray-on or wash-in reproofing products following manufacturer instructions, then apply gentle heat through tumble drying or careful ironing to reactivate water repellency and maintain optimal weather protection performance.
UK students can recieve a 10% student discount.
At checkout, use ue a valident student email address ending ac.uk and apply coupon code:
STUDENT10